As the visionary founder of Spexy, a certified optician, dynamic international speaker, and unapologetic optometric renegade, Kayla doesn’t just talk about change—she builds it. Kayla is known for shaking up the status quo with her direct, relatable, and results-driven approach to optical refinement.
Recognizing the need for real-world, high-impact training for eyecare teams, Kayla transformed her years of industry coaching into an engaging online learning experience now known as Spexy®. The Spexy team helps opticals improve both patient care and profitability by creating genuine, repeatable connections at every touchpoint.
Her solution driven spirit didn’t stop there—Kayla is also the creator of FrameTurn®, a proprietary tool that empowers independent opticals to optimize their frame inventory based on their own unique sales data. The result? Increased profitability, clear plan of action, and a smarter way to inventory frames.
Kayla’s impact hasn’t gone unnoticed. She was named one of Vision Monday’s Most Influential Women in Eyecare 2024, has been a regular contributor to Invision Magazine since 2021, and appeared on Invision Magazine’s April 2024 cover. In 2025, she received the Optical Women’s Association Emerging Leader Award and currently serves as Assistant Chair on the Optical Women’s Association Digital Marketing Committee.
Kayla’s mission is bold and clear: challenge the “way it’s always been done,” inspire contagious growth, and put the power of transformation into the hands of every optical team ready to grow.
Class Descriptions & Registration Info
Saturday
9am
10 Ways to Build Trust & Motivate Patients to Buy
We are being influenced daily in society without even realizing it. In your optical you are influencing already, but since you don't even realize it, you are
unintentionally influencing your patient NOT to purchase from you. Why don't you start using your influence in a positive way? This course will teach you to do just that in multiple areas of your optical practice.
$50
Saturday
2pm
Proven Frame Merchandising: Techniques to Influence Patients to Buy
The disappointment of patients leaving with their prescription is all too common. Would you believe that many of us are actually influencing them to NOT buy from us? Once you can identify how your team and your display merchandising is contributing to the patient walking, you can change it. This course will give you the techniques to genuinely influence your patients' decisions that you can begin implementing right away. Bring the whole team in for this one!
$50
Sunday
9am
Your Frame Markup is Killing Your Profitability
There is not a standard class offered in our
optometric training on proper retailing of frame inventory. When it comes to pricing many are guessing and hoping they make money in the end. Good news! There is a retail science of how to properly price and merchandise your frames. Join in and open the opportunities in your optical with simple adaptations you can start making on Monday morning.
$50
Sunday
11am
Gen Z Mastery: Selling to the Next Generation
We find ourselves at a loss for words. Gen Z seems disinterested, completely disengaged, and not at all wanting to shopping our optical. News Flash: They are not any of those things! They are assessing you, hungry for your direction and proven to be the generation happy to pay more for a product they value. We will reveal this misunderstood group and how they are easily predictable. Learn how to create a more modern optical experience with Gen Z to grow your practice.