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North East Optical Show

An Independent Optical Show

White Brick Wall
AC_Worcester

When:

Where:

What:

April 18 & 19, 2026
Over 80 collections, labs, tech, Classes & More

NEOS #8- Spring 2026

NorthEastOpticalShowBostn

Schedule

Sat

9:00 am

10 Ways to Build Trust & Motivate Patients to Buy

Sat

10:00 am

Show Floor Opens

Sat

12:30 pm

Work Smarter: Your Intro to ChatGPT

Sat

2:00 pm

Proven Frame Merchandising: Techniques to Influence Patients to Buy

Sat

5:00 pm

Show Floor Closes

Sun

9:00 am

Gen Z Mastery: Selling to the Next Generation

Sun

10:00 am

Show Floor Opens

Sun

10:00 am

Your Frame Markup is Killing Your Profitability

Sun

3:00 pm

Show Floor Closes

Our Speakers

As the visionary founder of Spexy, a certified optician, dynamic international speaker, and unapologetic optometric renegade, Kayla doesn’t just talk about change—she builds it. Kayla is known for shaking up the status quo with her direct, relatable, and results-driven approach to optical refinement.

Recognizing the need for real-world, high-impact training for eyecare teams, Kayla transformed her years of industry coaching into an engaging online learning experience now known as Spexy®. The Spexy team helps opticals improve both patient care and profitability by creating genuine, repeatable connections at every touchpoint.

Her solution driven spirit didn’t stop there—Kayla is also the creator of FrameTurn®, a proprietary tool that empowers independent opticals to optimize their frame inventory based on their own unique sales data. The result? Increased profitability, clear plan of action, and a smarter way to inventory frames.

Kayla’s impact hasn’t gone unnoticed. She was named one of Vision Monday’s Most Influential Women in Eyecare 2024, has been a regular contributor to Invision Magazine since 2021, and appeared on Invision Magazine’s April 2024 cover. In 2025, she received the Optical Women’s Association Emerging Leader Award and currently serves as Assistant Chair on the Optical Women’s Association Digital Marketing Committee.

Kayla’s mission is bold and clear: challenge the “way it’s always been done,” inspire contagious growth, and put the power of transformation into the hands of every optical team ready to grow.

"With over a decade of experience in the optical industry, I have developed a keen eye for presentations, marketing, and design, and I am eager to leverage these skills in roles that focus on business growth, development, and training.

In previous roles, I was responsible for the strategic development of independent optical brands within the US market. I oversaw, mentored, and trained a team of sales representatives, ensuring that our brand image and positioning were consistently met at all touchpoints. My ability to develop and implement training presentations, recruit and coach sales executives, and communicate market needs effectively has been pivotal in overcoming challenges and driving brand success.

My professional experiences have provided me with a comprehensive understanding of the optical market and the ability to influence brand placement across the US."- Mikki Collins

Beyond my professional experience, I am also the founder of ROWT Magazine and have contributed to several industry publications, including Invision Magazine, Women in Optometry, and Eyecare Business Magazine. My passion for the psychology of sales and people has driven me to continuously seek innovative ways to enhance client experiences and drive business growth.

Saturday

with Kayla Ashlee

$50

9am to 10am

10 Ways to Build Trust & Motivate Patients to Buy

We are being influenced daily in society without even realizing it. In your optical you are influencing already, but since you don't even realize it, you are
unintentionally influencing your patient NOT to purchase from you. Why don't you start using your influence in a positive way? This course will teach you to do just that in multiple areas of your optical practice.

Saturday

with Mikki Collins

$125

12:30pm to 1:30pm

Work Smarter: Your Intro to ChatGPT

Learn how to use ChatGPT to create business plans, training guides, troubleshoot, enhance your customers experience, and more. Bring your laptop or tablet and learn in a 1:1 sit down with Mikki and learn to navigate AI based on YOUR individual needs. Once you register, we will send out an email for you to reserve your time slot with Mikki. Space is limited so sign up early!

Saturday

with Kayla Ashlee

$50

2pm to 3pm

Proven Frame Merchandising: Techniques to Influence Patients to Buy

The disappointment of patients leaving with their prescription is all too common. Would you believe that many of us are actually influencing them to NOT buy from us? Once you can identify how your team and your display merchandising is contributing to the patient walking, you can change it. This course will give you the techniques to genuinely influence your patients' decisions that you can begin implementing right away. Bring the whole team in for this one!

Sunday

with Kayla Ashlee

$50

9am to 10am

Your Frame Markup is Killing Your Profitability

There is not a standard class offered in our
optometric training on proper retailing of frame inventory. When it comes to pricing many are guessing and hoping they make money in the end. Good news! There is a retail science of how to properly price and merchandise your frames. Join in and open the opportunities in your optical with simple adaptations you can start making on Monday morning.

Sunday

with Kayla Ashlee

$50

11am to 12pm

Gen Z Mastery: Selling to the Next Generation

ourselves at a loss for words. Gen Z seems disinterested, completely disengaged, and not at all wanting to shopping our optical. News Flash: They are not any of those things! They are assessing you, hungry for your direction and proven to be the generation happy to pay more for a product they value. We will reveal this misunderstood group and how they are easily predictable. Learn how to create a more modern optical experience with Gen Z to grow your practice.

Classes & Workshops

Hotels

AC Hotel Worcester
AC Hotel Worcester

0 Miles

neos Rates expire on

3/17/26

Hampton Inn & Suites Worcester
Hampton Inn & Suites Worcester

1 Mile

neos Rates expire on

3/26/26

Travel & Parking

Flying

ORH- Worcester Regional Airport

BOS- Logan International Airport

PVD- TF Green International Airport

Driving

Worcester is an easy 45 mile drive from either Boston or Providence airports. 

On-site hotel parking available. 

Parking

Parking for the hotel is underground at Worcester Common Garage.

EV Charging for a fee

On-site parking, fee: 20.00 USD daily

North East Optical Show Vendors

Vendors

ABB Labs
Alium Paris
Bellinger
Blac
Bogner
Booth & Bruce
Caroline Abram
Cazal
Charles Stone
Cherry Optical Labs
Chroma
Design Eyewear Group
Dilem
Eco
Entourage of 7
Etnia
Etnia Barcelona
Exalto
Face a Face
Flair
Inface
Invision Mag
Italia Independent
Joop!
Kio Yamato
L.A. Eyeworks
Lafont
Lool
Lowercase
Madame
Menrad
Metropolitain
Mexx Eyewear
Modo
Morel
Morgan
Nifties
Nina Múr
O&X New York
OWP
Oliver Goldsmith
One
Orgreen
Outspoken
Oxibis
Pellicer
Prodesign
Quay
RAEN
Shwood
The Optical Foundry
Traction
William Morris
Woow
XIT
Zeiss
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