

When:
Where:
What:
April 18 & 19, 2026
Over 80 collections, labs, tech, Classes & More
NEOS #8- Spring 2026

Schedule
Sat
5:00 pm
Show Floor Closes

Sun
3:00 pm
Show Floor Closes

Our Speakers
As the visionary founder of Spexy, a certified optician, dynamic international speaker, and unapologetic optometric renegade, Kayla doesn’t just talk about change—she builds it. Kayla is known for shaking up the status quo with her direct, relatable, and results-driven approach to optical refinement.
Recognizing the need for real-world, high-impact training for eyecare teams, Kayla transformed her years of industry coaching into an engaging online learning experience now known as Spexy®. The Spexy team helps opticals improve both patient care and profitability by creating genuine, repeatable connections at every touchpoint.
Her solution driven spirit didn’t stop there—Kayla is also the creator of FrameTurn®, a proprietary tool that empowers independent opticals to optimize their frame inventory based on their own unique sales data. The result? Increased profitability, clear plan of action, and a smarter way to inventory frames.
Kayla’s impact hasn’t gone unnoticed. She was named one of Vision Monday’s Most Influential Women in Eyecare 2024, has been a regular contributor to Invision Magazine since 2021, and appeared on Invision Magazine’s April 2024 cover. In 2025, she received the Optical Women’s Association Emerging Leader Award and currently serves as Assistant Chair on the Optical Women’s Association Digital Marketing Committee.
Kayla’s mission is bold and clear: challenge the “way it’s always been done,” inspire contagious growth, and put the power of transformation into the hands of every optical team ready to grow.
"With over a decade of experience in the optical industry, I have developed a keen eye for presentations, marketing, and design, and I am eager to leverage these skills in roles that focus on business growth, development, and training.
In previous roles, I was responsible for the strategic development of independent optical brands within the US market. I oversaw, mentored, and trained a team of sales representatives, ensuring that our brand image and positioning were consistently met at all touchpoints. My ability to develop and implement training presentations, recruit and coach sales executives, and communicate market needs effectively has been pivotal in overcoming challenges and driving brand success.
My professional experiences have provided me with a comprehensive understanding of the optical market and the ability to influence brand placement across the US."- Mikki Collins
Beyond my professional experience, I am also the founder of ROWT Magazine and have contributed to several industry publications, including Invision Magazine, Women in Optometry, and Eyecare Business Magazine. My passion for the psychology of sales and people has driven me to continuously seek innovative ways to enhance client experiences and drive business growth.
Saturday
with Kayla Ashlee
$50
9am to 10am
10 Ways to Build Trust & Motivate Patients to Buy
We are being influenced daily in society without even realizing it. In your optical you are influencing already, but since you don't even realize it, you are
unintentionally influencing your patient NOT to purchase from you. Why don't you start using your influence in a positive way? This course will teach you to do just that in multiple areas of your optical practice.
Saturday
with Mikki Collins
$125
12:30pm to 1:30pm
Work Smarter: Your Intro to ChatGPT
Learn how to use ChatGPT to create business plans, training guides, troubleshoot, enhance your customers experience, and more. Bring your laptop or tablet and learn in a 1:1 sit down with Mikki and learn to navigate AI based on YOUR individual needs. Once you register, we will send out an email for you to reserve your time slot with Mikki. Space is limited so sign up early!
Saturday
with Kayla Ashlee
$50
2pm to 3pm
Proven Frame Merchandising: Techniques to Influence Patients to Buy
The disappointment of patients leaving with their prescription is all too common. Would you believe that many of us are actually influencing them to NOT buy from us? Once you can identify how your team and your display merchandising is contributing to the patient walking, you can change it. This course will give you the techniques to genuinely influence your patients' decisions that you can begin implementing right away. Bring the whole team in for this one!
Sunday
with Kayla Ashlee
$50
9am to 10am
Your Frame Markup is Killing Your Profitability
There is not a standard class offered in our
optometric training on proper retailing of frame inventory. When it comes to pricing many are guessing and hoping they make money in the end. Good news! There is a retail science of how to properly price and merchandise your frames. Join in and open the opportunities in your optical with simple adaptations you can start making on Monday morning.
Sunday
with Kayla Ashlee
$50
11am to 12pm
Gen Z Mastery: Selling to the Next Generation
ourselves at a loss for words. Gen Z seems disinterested, completely disengaged, and not at all wanting to shopping our optical. News Flash: They are not any of those things! They are assessing you, hungry for your direction and proven to be the generation happy to pay more for a product they value. We will reveal this misunderstood group and how they are easily predictable. Learn how to create a more modern optical experience with Gen Z to grow your practice.
Classes & Workshops
Travel & Parking
Flying
ORH- Worcester Regional Airport
BOS- Logan International Airport
PVD- TF Green International Airport
Driving
Worcester is an easy 45 mile drive from either Boston or Providence airports.
On-site hotel parking available.
Parking
Parking for the hotel is underground at Worcester Common Garage.
EV Charging for a fee
On-site parking, fee: 20.00 USD daily





































































